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Secrets Revealed – How Campus Marketing Actually Helps

Did you know that if college students are falling for a brand, the support can be for lifetime? That’s why developing brand loyalty with college students is the utmost way to make your marketing efforts go for long-term returns. Campus marketing is a big part of the said approach. Learn how.

A study concludes that an estimated 31.4 million students between the age of 18 and 24 are enrolled in college, making it a total of 10% of the total US population. Needless to add that this demographic will constitute the major chunk of consumer population in the years ahead. And guess what the best way to reach out to them through a marketer’s perspective is? Campus marketing does it the best in leaving the lasting impression for the lifetime.

What is Campus Marketing?

Campus Marketing is the method of promoting products, brands and ideas to the higher student population. In other words, it is the marketing strategies for the students by the students. The selected students are given the task of event creation, contests, social media campaigns, and several other marketing strategies that are aimed to the needs and wants of today’s college students.


Best ways to do campus marketing

1.    Setup contests and giveaways

Who doesn’t love the word “free”? Rope in the students with give-aways on campus. If your product is affordable to produce, how about giving away free samples to all in the campus? Not only would it offer chance to the students to try your products and to try again in the future, it would also promote the brand as a whole.

2.    Create promotions exclusively for campus

The trick is to cater your promotion to the specific academic institutes. This way you can make the students aware of what exactly you are doing. Refer to the college logo, mascot, slogan, or any other unique traits in your signage and marketing language.

3.    Collaborate with local businesses

What if you are trying to reach out to an institute that is not based in your city? It is better to coordinate your efforts with a local business that can benefit from a collaborative promotion. Get in touch with local merchandise stores, stationary stores, etc to make them sell your products to the targeted colleges, preferably at discounted rates.

4.    Student ambassadors as influencers

College students trust their friends more than an outsider. Hence, student brand ambassadors are the key to build brand trust with college students on campus. They are more persuasive when talking to their peers about the brands and products that they might be interested in. Moreover, they are physically present throughout the year on campus.

5.    Get in touch with the right student clubs

Try to be a part of the student-run clubs and organizations that you find relevant to your brand in some way or the other. Say, try to “show” the gamers the benefits of your energy drinks that might help them keep the fun going on their computers throughout the night.

Agencies that follow these are doing campus marketing right. Atlas College Marketing is the one that believes in the right ways to communicate with the students of different organization. If you need to connect with them, visit their website https://atlascollegemarketing.com or call up at +1 (248) 904-5534 to know more.
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