Skip to main content

Modifying the college promotional activities amidst COVID-19 crisis

With the COVID-19 crisis making it difficult for the marketing companies, especially college promotional agencies, are facing new challenges in marketing for their respective brands. The given writeup tries to figure out how CMOs can tread through the situation.

Since early 2020, America is suffering from a severe COVID-19 crisis. People are staying indoors, colleges are shut, and college kids are being sent back home. Major sporting events, proms, and even college graduation ceremonies were canceled to contain the spread of the virus. All the measures to flatten the curve are justified, but it has taken a major blow on the business perspective of the things. Most college marketing companies time these college events for big launches or promotions to help their brands. After all, the graduation season or the proms are one of the biggest events of the college or high school social year.

The business heads, HR department, and the CMO are brainstorming to create the right campaigns to promote their products in the current situation. It is challenging, indeed, when the situation is evolving so rapidly. Consumer’s purchasing decisions as well as the expectations are also changing along with it.


Listening to consumers

In these trying times, it is important to listen to what the consumers are demanding from the brand. Students, the major consumer demographic of the college promotions and advertising activities, are back in their homes and are aligning with the local businesses for their requirements.

It is a high time that the brands realign their strategies, and listen to their target audience – the students. Focusing on consumer needs makes the brands more approachable to purchasers. Additionally, the initiative instills trust among the buyers.

The frontline workers and the college brand ambassadors are one of the best sources to get the pulse of the students. They can provide valuable data on the consumer’s sentiments regarding COVID-19 crisis, and relevant information about their feelings regarding the brand. Monitoring the consumer queries via emails and service chats can help in keeping a track of the consumer needs.

But, simply listening to consumer demands is not enough. Honestly responding to those queries is important. It will further strengthen the consumer-buyer relationship.

Is simply listening to consumers enough?

Well, no. Listening helps in understanding the needs of the consumers. It helps in strategizing and developing plans that can keep the business afloat while keeping the business afloat. Furthermore, college promotions need to be sensitive enough to respect the current state of the consumer’s state of mind.

Comments

Popular posts from this blog

Do you know the benefits of a promotional staffing agency?

Running a brand takes a lot of effort and experience, there are regular update in the marketing and promotional trend and every businessperson must know the change. However, handling an outskirt promotion is always the job of a company staff member, one single manager cannot be everywhere, and this is where the promotional staffing companies step into the picture. The professional agency delivers trained staff members to take care of all the marketing and promotion in the best way possible. Here are some selective benefits of hiring a staffing solution for any brand. Potential increase in sales Cost-effective solutions Total brand awareness and knowledge Customer satisfaction Enhanced and updated marketing and promotion   These are some of the common benefits of hiring promotional staffing companies and that is not the end. These are just some of the benefits out of the many if you are willing to hire trained and professional staff members, then get in touch with Atlas College Ma...

Three Tips from the Experts on Engaging with Students

With close to billion dollars as disposable income, students have become an important demographic for several industries. The following write-up tries to emphasize on three crucial points that can help the industries in having an engaging relationship with students. With close to 20 million college student in the United States today, these demographics have emerged as an influential category. Many college marketing companies believe that marketing to this group is a stepping stone towards building a lasting customer relationship. College students hold close to $ 574 billion as disposable income, making them an important demographic. As this group of millennial start their lives away from home, away from the influences of their parents or high school friends, they gain a sense of financial independence. This phenomenon gives them a chance to form loyalty towards a particular brand of their liking. According to a data collections agency, these students tend to stick to their loy...

What are the factors of successful college marketing agency?

Various factors summarize a successful brand promotion campaign in college campuses. However, there are few factors more important than the rest, and we collected them to give a clearer picture of college promotion and how to attract fresh talents to your agency. Handling students are challenging and that is why you must understand their need and what they are picturing their career to be. Stepping into their shoes will help your agency perform better. Some of the factors are as follows: •    Sponsor organizations Every student organization loves money, they want it in abundance and you can give that to them by contacting an active student organization. If you can help the source, then you can get in touch with talents easily. •    Introducing Contests Students love something extra, due to their shortage of money and limited funds, they always look for discounts and offers in everything they do. You can create some contests and interesting...