With the COVID-19 crisis making it difficult for the marketing companies, especially college promotional agencies, are facing new challenges in marketing for their respective brands. The given writeup tries to figure out how CMOs can tread through the situation.
Since early 2020, America is suffering from a severe COVID-19 crisis. People are staying indoors, colleges are shut, and college kids are being sent back home. Major sporting events, proms, and even college graduation ceremonies were canceled to contain the spread of the virus. All the measures to flatten the curve are justified, but it has taken a major blow on the business perspective of the things. Most college marketing companies time these college events for big launches or promotions to help their brands. After all, the graduation season or the proms are one of the biggest events of the college or high school social year.
The business heads, HR department, and the CMO are brainstorming to create the right campaigns to promote their products in the current situation. It is challenging, indeed, when the situation is evolving so rapidly. Consumer’s purchasing decisions as well as the expectations are also changing along with it.
Since early 2020, America is suffering from a severe COVID-19 crisis. People are staying indoors, colleges are shut, and college kids are being sent back home. Major sporting events, proms, and even college graduation ceremonies were canceled to contain the spread of the virus. All the measures to flatten the curve are justified, but it has taken a major blow on the business perspective of the things. Most college marketing companies time these college events for big launches or promotions to help their brands. After all, the graduation season or the proms are one of the biggest events of the college or high school social year.
The business heads, HR department, and the CMO are brainstorming to create the right campaigns to promote their products in the current situation. It is challenging, indeed, when the situation is evolving so rapidly. Consumer’s purchasing decisions as well as the expectations are also changing along with it.
Listening to consumers
In these trying times, it is important to listen to what the consumers are demanding from the brand. Students, the major consumer demographic of the college promotions and advertising activities, are back in their homes and are aligning with the local businesses for their requirements.
It is a high time that the brands realign their strategies, and listen to their target audience – the students. Focusing on consumer needs makes the brands more approachable to purchasers. Additionally, the initiative instills trust among the buyers.
The frontline workers and the college brand ambassadors are one of the best sources to get the pulse of the students. They can provide valuable data on the consumer’s sentiments regarding COVID-19 crisis, and relevant information about their feelings regarding the brand. Monitoring the consumer queries via emails and service chats can help in keeping a track of the consumer needs.
But, simply listening to consumer demands is not enough. Honestly responding to those queries is important. It will further strengthen the consumer-buyer relationship.
Is simply listening to consumers enough?
Well, no. Listening helps in understanding the needs of the consumers. It helps in strategizing and developing plans that can keep the business afloat while keeping the business afloat. Furthermore, college promotions need to be sensitive enough to respect the current state of the consumer’s state of mind.
In these trying times, it is important to listen to what the consumers are demanding from the brand. Students, the major consumer demographic of the college promotions and advertising activities, are back in their homes and are aligning with the local businesses for their requirements.
It is a high time that the brands realign their strategies, and listen to their target audience – the students. Focusing on consumer needs makes the brands more approachable to purchasers. Additionally, the initiative instills trust among the buyers.
The frontline workers and the college brand ambassadors are one of the best sources to get the pulse of the students. They can provide valuable data on the consumer’s sentiments regarding COVID-19 crisis, and relevant information about their feelings regarding the brand. Monitoring the consumer queries via emails and service chats can help in keeping a track of the consumer needs.
But, simply listening to consumer demands is not enough. Honestly responding to those queries is important. It will further strengthen the consumer-buyer relationship.
Is simply listening to consumers enough?
Well, no. Listening helps in understanding the needs of the consumers. It helps in strategizing and developing plans that can keep the business afloat while keeping the business afloat. Furthermore, college promotions need to be sensitive enough to respect the current state of the consumer’s state of mind.
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