Three Guerrilla Marketing Options to Reach the College Students

Most brands try to target the college students and millennials on the college campuses. When done tactfully, these brands can actually save hundreds of dollars they would have otherwise spent on other forms of advertisement.

There are numerous ways to get to the students (forming the customer base with admirable set of disposable income) such as with experiential ambassador campaigns, social media campaigns and other OOH options.

As a college marketing agency, the following are the common ways of guerrilla marketing that they might use in promoting certain brands:

Posters

Budget is a big thing in any form of college marketing strategy. Start first by printing some flyers of about 8.5” x 11” in budget printer and have a solutions partner get them posted in high traffic areas on campus. The brand ambassadors will know where to post these boards in prime spots to attract the most engagement.

Handouts

Ambassador engagement in campus marketing does not necessarily mean to have the bells and whistles with the branded tents, free swag giveaways such as t-shirts or need to be aligned with some or the other solutions partner; instead, a simple network of students running and handing out collateral at an economical cost can be equally effective should the content is in place.

Dorm Room Marketing

One of the most effective ways of the brands to reach students is get into their dorms. Brands can arrange for printing and designing an actual door hanger, get the prints of 4” x 6” postcards or train some of the students to make the news reach the dorms and deliver the message.

Guerrilla marketing (street teams), when one done aptly can engage the target demo immediately. With the product sample, custom flyer, or coupons, it is one of the most direct and effective ways to introduce the product or service to the students. Dynamic atmosphere, young and open-minded people, and the ease of dissemination of information make college marketing one of the primary ways for the brands to market themselves.

Lauren Sallen, CEO and Owner of Atlas College Marketing founded the company that specializes in the creating and executing authentic and meaningful college marketing programs for brands all across the country. To find out more about their stretch of work, visit https://atlascollegemarketing.com.

Comments

Do You Know The Tips For Successful College Marketing?

All the brand owners looking for a productive solution to run a successful campaign must give serious thought to college marketing companies . It is one of the best ways to reach out to a bigger and more talented crowd. There are many tactics that can be helpful but we listed down some of the easiest tips you can follow. Go after target audience Build trust with the audience Keep the marketing content unique Use Campus posters Offer Campus event scholarship Following these tips will help you understand the functioning of college marketing strategies. It will help you attract the skilled students and fresher looking for a promising career in any industry. Contact Atlas College Marketing for a better reach to the students, visit https://atlascollegemarketing.com or dial 1 (248) 904-5534 to speak to them in person. They are one of the most reliable college marketing companies out of all the others in the industry.

What are the factors of successful college marketing agency?

Various factors summarize a successful brand promotion campaign in college campuses. However, there are few factors more important than the rest, and we collected them to give a clearer picture of college promotion and how to attract fresh talents to your agency. Handling students are challenging and that is why you must understand their need and what they are picturing their career to be. Stepping into their shoes will help your agency perform better. Some of the factors are as follows: • Sponsor organizations Every student organization loves money, they want it in abundance and you can give that to them by contacting an active student organization. If you can help the source, then you can get in touch with talents easily. • Introducing Contests Students love something extra, due to their shortage of money and limited funds, they always look for discounts and offers in everything they do. You can create some contests and interesting...

Do You Know About These Five College Marketing Tips?

There are so many brands, be it new or old, they all need exposure and promotion. If you are a college marketing agency , then you need to put things in perspective to attract campus students. Students are a lot different today than they were a decade back, the opportunities are growing and if you don’t have your hands on their changing pulse, then things won’t be easy. These five tips will help you attract and retain college students. Keep your business available on social media platforms Put emotions in your posts and advertisements Keep them regularly informed Maintain authenticity Keep the option for evolving open The last point explains a lot about the changing trends in promotion, and college students looking for a career ahead in the industry. You need to maintain transparency, authenticity to get where you belong. However, if you are a student looking for a platform to start your career in marketing, then get in touch with Atlas College Marketing by visiting https://atlascolleg...

Atlas College Marketing Group, Inc.

Search This Blog