Atlas College Marketing Group, Inc.

College students are one of the most attractive target audiences of any product. Well-played strategies can help industries in getting long-term sales and guaranteed returns. Let’s look at some of the tactics companies can apply for getting the attention of this demographic. College promotions are one of the most preferred targeted demographic for any business. Although they have limited disposable money to spend on products of their choice, still entrepreneurs try to capture their attention with out of the box marketing strategies. As per marketing experts, a college student fresh out of their home have not created a bond with a particular brand or formed well-defined brand loyalties. That means, if a company can grab the attention of these individuals early on, they are looking at a long term relationship. According to some of the popular marketing journals, approximately 19.9 million students attended college in the spring of 2018. By the next decade, the number is expected

Students both millennial and Generation Z are one of the most lucrative demographic for the entrepreneurs. They are setting up special promotional strategies for grabbing their attention. Let’s look into the reasons why entrepreneurs are working on grabbing the attention of college undergraduates. With the upcoming back-to-school and college season knocking at the doorsteps, most students are gearing up for their new term. Many of the pupils, belonging to either Gen Z or millennial generation, are preparing for their coming college term. Among these individuals, during their college term, many are going to make independent buying choices for the first time. Grabbing their attention can help sellers in establishing long term loyalty relationship with these potential customers. Difference between Millennial and Gen Z customers Millennial are the individuals who have reached adulthood in the early years of the 21st century. Whereas, Gen Z consists of students born after 1995, and