Skip to main content

Two Reasons Why You Should Switch To Experimental Marketing

In the last decade, a huge chunk of customer demographic is constantly avoiding advertisements and traditional marketing. Advertisers are coming to terms with taking the help of emotional marketing for breaking the barriers. In this scenario, an intelligent marketing strategy is required to make the sales pitch.

Experimental marketing is all about familiarizing potential customers with a particular brand or product with subtle marketing tactics. The marketing strategy gently directs customers towards the product, influencing them to make buying choices accordingly. Promotional staffing companies have identified that the target audience, especially the younger demographics like college students, are prone to the traditional advertisement.


With the facility to record television programs, most TV viewers fast forward through ads to catch the sitcom. Moreover, the OTT (Over the Top) and premium streaming platforms provide limited exposure to an advertisement, thereby reducing their (ads) effects on the students. According to marketers, customers respond better towards human interaction and emotional triggers. A popular college senior can influence the buying preferences of a freshman, rather than a traditional television ad featuring someone unknown. One might find customers inclining towards those products that appeal to their (customers) ideologies.

It is basic human nature, and brands are realizing the power of psychology and emotions in marketing. Product marketers who are still ignorant regarding the benefits of emotional marketing might find it difficult to market their product and here are the reasons why:

Building relationships

The brand-customer relationship that goes beyond making purchases can have a positive impact on the company’s overall sales in the long run. Many successful enterprises, in the past decade, have focused on enhancing the overall experience of the customers. Such insight can help in making a lasting impression on the buyers and encourage them to make more purchases.

Live events are the key

Almost everyone wants to experience something new in life. Additionally, experiences that trigger nostalgia among buyers have a better chance of triggering sales. Research has shown that, event marketing taps on the raw emotions of the customers. Close to 60% of the buyers (including the millennials and Gen Z) agreed to the fact that live events, product demonstrations, and access to free samples – help them in understanding the product better.

Lastly

Several promotional staffing companies found that consumers tend to prefer products that tap into their ideology and emotions. Positive experiences and associated memories can create a lasting impression of the buyers, resulting in sales. The recommendations from peers, friends, or college seniors would better direct the college-going youth towards the particular item, instead of a person talking about the particular item across the TV screen.

Is your target audience college students? Are you interested in trying experimental marketing, before your competitors realize its power? Then, you should approach Atlas College Marketing Group, LLC for marketing insight. The agency can help you in strategizing and formulating a marketing plan, which would appeal to your targeted audience. For more information, visit https://atlascollegemarketing.com or call 1 (248) 904-5534.

Labels:

Comments

Post a Comment

Popular posts from this blog

Do you know the benefits of a promotional staffing agency?

Running a brand takes a lot of effort and experience, there are regular update in the marketing and promotional trend and every businessperson must know the change. However, handling an outskirt promotion is always the job of a company staff member, one single manager cannot be everywhere, and this is where the promotional staffing companies step into the picture. The professional agency delivers trained staff members to take care of all the marketing and promotion in the best way possible. Here are some selective benefits of hiring a staffing solution for any brand. Potential increase in sales Cost-effective solutions Total brand awareness and knowledge Customer satisfaction Enhanced and updated marketing and promotion   These are some of the common benefits of hiring promotional staffing companies and that is not the end. These are just some of the benefits out of the many if you are willing to hire trained and professional staff members, then get in touch with Atlas College Ma...
Post a Comment
Read more

Three Tips from the Experts on Engaging with Students

With close to billion dollars as disposable income, students have become an important demographic for several industries. The following write-up tries to emphasize on three crucial points that can help the industries in having an engaging relationship with students. With close to 20 million college student in the United States today, these demographics have emerged as an influential category. Many college marketing companies believe that marketing to this group is a stepping stone towards building a lasting customer relationship. College students hold close to $ 574 billion as disposable income, making them an important demographic. As this group of millennial start their lives away from home, away from the influences of their parents or high school friends, they gain a sense of financial independence. This phenomenon gives them a chance to form loyalty towards a particular brand of their liking. According to a data collections agency, these students tend to stick to their loy...
Post a Comment
Read more

What are the factors of successful college marketing agency?

Various factors summarize a successful brand promotion campaign in college campuses. However, there are few factors more important than the rest, and we collected them to give a clearer picture of college promotion and how to attract fresh talents to your agency. Handling students are challenging and that is why you must understand their need and what they are picturing their career to be. Stepping into their shoes will help your agency perform better. Some of the factors are as follows: •    Sponsor organizations Every student organization loves money, they want it in abundance and you can give that to them by contacting an active student organization. If you can help the source, then you can get in touch with talents easily. •    Introducing Contests Students love something extra, due to their shortage of money and limited funds, they always look for discounts and offers in everything they do. You can create some contests and interesting...
Post a Comment
Read more