Skip to main content

Four Proven Ways How Companies can Leave a Mark in College Campus

Creative and a functional recruitment tool are the pre-requisites of a great college advertising campaign. The entire event must be such that it can broadly capture the attention of the enrolments. Being inspiring and innovative will be a bonus!

Elaborate multichannel campaigns are common with brands these days. Reaching out to the students and by extension to their parents and prospective clients can be easily achieved with smaller-scale social media campaign. However, the college marketing companies centre their efforts mostly for towards the students who form a huge population with a high disposable income.

A recent survey showed 2/3rd of students continue using the brand they loved while college. Developing brand loyalty is no more a myth but has certain proved track records and the enterprises should focus on making proper marketing efforts to enjoy long-term returns.

To really make a splash on on-campus marketing campaign, there are some easy but trusted steps that earn credentials. Apart from enlisting the brand ambassadors from the college (that will certainly add a shine to your resume) and sponsoring student clubs, try the following ways if you want to leave a mark:

•    Giveaways and Contests

This never goes old. “Free” is the magic word. For instance, the companies which are into energy drink or breakfast bar, can give away smaller samples of their products. Shirts, hats, bags, koozies - the list is vivid if you want to create a slogan or tag with your company's name around the campus. Offering a great experience in the name of the company's brand is also an interesting option. Students, after some years into their corporate busy lives would love to quote the positive, memorable, and branded moment they experienced in marketing campaigns.

•    Campus-Exclusive Promotions

This will be a more personalized option where the companies can opt for referring to the logo, hometown, slogan, or other unique aspect of the college / school in the signage. In fact, they can also use the campus collaboration in their marketing language. Some college marketing companies go for a special discount code or offer which remains available only to the people in the campus.

•    Collaboration

There are number of ways to collaborate. Sometimes, the college campuses might be in a different place altogether from the company. With local convenience stores or similar collaborative efforts, you can extend beyond direct retail promotions.

For instance, if there is a new app for the youth, the ice cream parlor or the cafes near the college can have the logo or the bar-code set up on their poster or table tops. Club it with a BOGO offer and it can be a better deal for both shop/café and the customers.

•    Student Ambassadors

No matter whoever comes to the branding event, the student ambassadors will remain the best influencers. When you have hired a marketing team, it will definitely help in a good impression, but the students will remain. Also, a close-to person as reference who works as a faithful ambassador will yield better result than a professional team. In fact, studies show building brand trust with college students is best done with student brand ambassadors. Did you know, survey finds 92% of people like to trust their friends’ recommendations than any form of smart or traditional advertising?

Any brand will need proper multi-faceted approach for advertising to college students. Once done effectively, they will serve as a word of mouth influencer in both on- and off-campus realm.
Labels:

Comments

Post a Comment

Popular posts from this blog

Do you know the benefits of a promotional staffing agency?

Running a brand takes a lot of effort and experience, there are regular update in the marketing and promotional trend and every businessperson must know the change. However, handling an outskirt promotion is always the job of a company staff member, one single manager cannot be everywhere, and this is where the promotional staffing companies step into the picture. The professional agency delivers trained staff members to take care of all the marketing and promotion in the best way possible. Here are some selective benefits of hiring a staffing solution for any brand. Potential increase in sales Cost-effective solutions Total brand awareness and knowledge Customer satisfaction Enhanced and updated marketing and promotion   These are some of the common benefits of hiring promotional staffing companies and that is not the end. These are just some of the benefits out of the many if you are willing to hire trained and professional staff members, then get in touch with Atlas College Ma...
Post a Comment
Read more

Three Tips from the Experts on Engaging with Students

With close to billion dollars as disposable income, students have become an important demographic for several industries. The following write-up tries to emphasize on three crucial points that can help the industries in having an engaging relationship with students. With close to 20 million college student in the United States today, these demographics have emerged as an influential category. Many college marketing companies believe that marketing to this group is a stepping stone towards building a lasting customer relationship. College students hold close to $ 574 billion as disposable income, making them an important demographic. As this group of millennial start their lives away from home, away from the influences of their parents or high school friends, they gain a sense of financial independence. This phenomenon gives them a chance to form loyalty towards a particular brand of their liking. According to a data collections agency, these students tend to stick to their loy...
Post a Comment
Read more

What are the factors of successful college marketing agency?

Various factors summarize a successful brand promotion campaign in college campuses. However, there are few factors more important than the rest, and we collected them to give a clearer picture of college promotion and how to attract fresh talents to your agency. Handling students are challenging and that is why you must understand their need and what they are picturing their career to be. Stepping into their shoes will help your agency perform better. Some of the factors are as follows: •    Sponsor organizations Every student organization loves money, they want it in abundance and you can give that to them by contacting an active student organization. If you can help the source, then you can get in touch with talents easily. •    Introducing Contests Students love something extra, due to their shortage of money and limited funds, they always look for discounts and offers in everything they do. You can create some contests and interesting...
Post a Comment
Read more