Atlas College Marketing Group, Inc.

Most brands try to target the college students and millennials on the college campuses. When done tactfully, these brands can actually save hundreds of dollars they would have otherwise spent on other forms of advertisement. There are numerous ways to get to the students (forming the customer base with admirable set of disposable income) such as with experiential ambassador campaigns, social media campaigns and other OOH options. As a college marketing agency , the following are the common ways of guerrilla marketing that they might use in promoting certain brands: Posters Budget is a big thing in any form of college marketing strategy. Start first by printing some flyers of about 8.5” x 11” in budget printer and have a solutions partner get them posted in high traffic areas on campus. The brand ambassadors will know where to post these boards in prime spots to attract the most engagement. Handouts Ambassador engagement in campus marketing does not necessarily mean to have the...

Creative and a functional recruitment tool are the pre-requisites of a great college advertising campaign. The entire event must be such that it can broadly capture the attention of the enrolments. Being inspiring and innovative will be a bonus! Elaborate multichannel campaigns are common with brands these days. Reaching out to the students and by extension to their parents and prospective clients can be easily achieved with smaller-scale social media campaign. However, the college marketing companies centre their efforts mostly for towards the students who form a huge population with a high disposable income. A recent survey showed 2/3rd of students continue using the brand they loved while college. Developing brand loyalty is no more a myth but has certain proved track records and the enterprises should focus on making proper marketing efforts to enjoy long-term returns. To really make a splash on on-campus marketing campaign, there are some easy but trusted steps that earn c...