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Top College Marketing Trends 2020

Maximum traffic for any national brand comes from college students because they love spending cash. It’s but the reality that your brand must not avoid the college student demographics. To know more about the upcoming trends related to campus promotion and more, take a look at these factors.

Brand promotion is the basic practice used to reach out to potential clients and customers. But if you are willing to increase your customer reach, then campus marketing is the perfect solution. There are marketing agencies that can help you to bridge the gap between the brand and consumers. They are updated with latest strategies to attract the right audience, take a glimpse of what they are up to in 2020.


1. Video is the source of attraction

There are over 5 billion daily users on YouTube and millions of different content are produced every day. People switch to YouTube first to get reviews on products or stream any kind of video, so it’s not surprising to know that users spend 100 million hours watching videos alone. These figures are proof that every brand will indulge in creating more videos in the upcoming year to reach out to a bigger audience.

2. Original content is the hot cake

Who doesn’t like reading something new? People enjoy fresh and creative contents, no matter what style of writing it is, whether its blog, or articles, the authenticity of the content is more important. The upcoming year can prove out to be best or worse for the brands depending on how they handle their promotion. Your main content should focus on college students to point out and offer the required substance for their needs.

3. Social media platforms are the talk of the town

Do you often discuss the official page of a brand and their insta stories? That’s how the brand leaves an impact on the user's mind. The favorite past time for any college student is scrolling through their social media accounts, and your brand can take advantage of this situation. Keep your social media pages updated with the latest offers and upcoming products and services of your brand to attract college students, and to successfully run the campus marketing campaign.

4. Keep your online presence mobile-friendly

People are switching to mobile devices for convenience and the users involved in e-commerce on mobile devices are set to increase up to 70% by 2020. They want to get easy access to things and carrying a laptop everywhere doesn’t sound that smart. The Pew Research Center released that 100% of college students own a cell phone, out of which around 95% are smartphones. This also brings you to the conclusion that they have access to most of the social media platforms. So keeping your brand online and mobile-friendly can give a brilliant result.

Following these upcoming trends can prove out to be really productive for your brand. Your college marketing agency can flourish with proper planning and help. If you are struggling to find the right help for your brand marketing, then switch to Atlas College Marketing. They work on improving brand promotion and connecting promotional staff and ambassadors to potential brands. Contact a specialized team for promotion by visiting https://atlascollegemarketing.com or dial 1 (248) 904-5534 to talk to them directly.
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