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Can digital marketing take over traditional campus marketing strategies?

With the wave of digital marketing and promotional activities taking over the market, are the conventional marketing techniques losing their hold? According to experts, no they are not. Let’s look into the write-up to know why.

With more and more students inclining towards digital platforms for interacting and communicating with each other, entrepreneurs are slowly opening up towards digital marketing. Traders, expecting more profits, are actively investing in these digital strategies. The global figures point out that investment in digital marketing tactics is going to rise in the coming years.

However, marketing experts are not much excited about these global trends. According to them, such investments can help in product promotion, but cannot substitute traditional methods of marketing. As per a successful college marketing agency, to achieve breakthrough among the students, companies have to do a lot more than just developing a quality product. They have to use the right strategies for generating sales for the business and implement ideas that can attract their targeted audiences.

Before discussing the advantages of traditional promotional techniques, let us understand what traditional campus marketing is.

In simple terms, it is the method of promoting and marketing a product inside a college campus among students through conventional advertising approaches. Also referred to as offline promotional techniques, some of the most common forms of marketing tactics include print distributions, hiring brand ambassadors, broadcasting, and outdoor marketing routines.

Advantages of using traditional techniques include:

•     A welcome change
 
Today, when students are bombarded with digital advertisements on their social media page or while web browsing, traditional advertisements act as a welcome change. According to experts, such promotional activities are more successful in grabbing the attention of the students and encouraging them to make the purchase.

•     Suitable for small business

Small businesses, in brick and mortar establishments, can heavily benefit from the subtle guerilla marketing techniques. Promotional activities, done with the help flyers or hand-outs, can attract the students towards their brand and generate more sales. Also, according to a paper on impact of advertising on mind, flyers and brochure can create a long-lasting impact on the minds of the students.

With these advantages, one cannot ignore the influence of conventional college marketing or advertising on students.

Do you have products that you want to promote to college students? Then, you can approach Atlas College Marketing Group, LLC for college promotions. For more information, visit https://atlascollegemarketing.com or call +1 (248) 904-5534.
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