Skip to main content

New picture of marketing as campuses reopen in August 2020

While some campuses have decided upon keeping the in-person classes suspended for an indefinite period, few have announced to welcome the students in the coming August. The reopening could mean readjusting multiple variables for campus marketing endeavors.


COVID-19 has been a trending topic, and for all the wrong reasons. Since the last quarter of 2019 the virus, originating in Wuhan (China), spread slowly across the globe – forcing everyone to stay indoors. With social distancing being the norm, schools and universities were closed within a few days’ notice. However, many institutions like West Virginia University, Texas A&M University, Purdue University, and the University of Notre Dame have pledged to open their gates from the students in the fall semester.

With students returning to dorms, campus marketing activities might slowly come back on track. However, there will some guidelines on how promotional agencies will run these ventures – ensuring the protection of the students and campus ambassadors.

The Centers for Disease Control and Prevention (CDC) has forwarded some guidelines for ensuring the safety of the students and non-student entering the university. According to the guidelines, university officials have to coordinate with the local and state officials on the strategies to reopen the campuses.

Additionally, for safety sake,
  1. Access to the common spaces need to be restricted (if possible)
  2. Installing plastic barriers for places where social distancing is not possible
  3. Holding smaller classes in the coming semester
  4. Mandatory usage of face masks among students and others

Among these measures, the marketing agencies have to revamp their promotional ventures to attract students. Some industries might experience an exponential surge in business, while others might experience a slump.

What marketing agencies can expect in the coming semester?

With social distancing, online classes, and face masks becoming the new normal – these marketing agencies can expect new wave in the business. According to industry insiders, some of the personal protective gear including face masks and Kleenex is expected to make a huge amount of sales. Along with that, Wi-fi extenders, portable battery chargers, and hard disks, and electronics items are anticipated to make a larger amount of sales in the coming quarters.

Marketing agencies that will incorporate campaigns and advertising these essential commodities, will win the campus marketing events. Till then, we have to wait and watch how what the future holds.
Labels:

Comments

Post a Comment

Popular posts from this blog

Do You Know The Tips For Successful College Marketing?

All the brand owners looking for a productive solution to run a successful campaign must give serious thought to college marketing companies . It is one of the best ways to reach out to a bigger and more talented crowd. There are many tactics that can be helpful but we listed down some of the easiest tips you can follow. Go after target audience Build trust with the audience Keep the marketing content unique Use Campus posters Offer Campus event scholarship Following these tips will help you understand the functioning of college marketing strategies. It will help you attract the skilled students and fresher looking for a promising career in any industry. Contact Atlas College Marketing for a better reach to the students, visit https://atlascollegemarketing.com or dial 1 (248) 904-5534 to speak to them in person. They are one of the most reliable college marketing companies out of all the others in the industry.
Post a Comment
Read more

Do You Know About These Five College Marketing Tips?

There are so many brands, be it new or old, they all need exposure and promotion. If you are a college marketing agency , then you need to put things in perspective to attract campus students. Students are a lot different today than they were a decade back, the opportunities are growing and if you don’t have your hands on their changing pulse, then things won’t be easy. These five tips will help you attract and retain college students. Keep your business available on social media platforms Put emotions in your posts and advertisements Keep them regularly informed Maintain authenticity Keep the option for evolving open The last point explains a lot about the changing trends in promotion, and college students looking for a career ahead in the industry. You need to maintain transparency, authenticity to get where you belong. However, if you are a student looking for a platform to start your career in marketing, then get in touch with Atlas College Marketing by visiting https://atlascolleg...
Post a Comment
Read more

What are the factors of successful college marketing agency?

Various factors summarize a successful brand promotion campaign in college campuses. However, there are few factors more important than the rest, and we collected them to give a clearer picture of college promotion and how to attract fresh talents to your agency. Handling students are challenging and that is why you must understand their need and what they are picturing their career to be. Stepping into their shoes will help your agency perform better. Some of the factors are as follows: •    Sponsor organizations Every student organization loves money, they want it in abundance and you can give that to them by contacting an active student organization. If you can help the source, then you can get in touch with talents easily. •    Introducing Contests Students love something extra, due to their shortage of money and limited funds, they always look for discounts and offers in everything they do. You can create some contests and interesting...
Post a Comment
Read more