Did you know that if college students are falling for a brand, the support can be for lifetime? That’s why developing brand loyalty with college students is the utmost way to make your marketing efforts go for long-term returns. Campus marketing is a big part of the said approach. Learn how. A study concludes that an estimated 31.4 million students between the age of 18 and 24 are enrolled in college, making it a total of 10% of the total US population. Needless to add that this demographic will constitute the major chunk of consumer population in the years ahead. And guess what the best way to reach out to them through a marketer’s perspective is? Campus marketing does it the best in leaving the lasting impression for the lifetime. What is Campus Marketing? Campus Marketing is the method of promoting products, brands and ideas to the higher student population. In other words, it is the marketing strategies for the students by the students. The selected students are given the task o...