Atlas College Marketing Group, Inc.

In the last decade, a huge chunk of customer demographic is constantly avoiding advertisements and traditional marketing. Advertisers are coming to terms with taking the help of emotional marketing for breaking the barriers. In this scenario, an intelligent marketing strategy is required to make the sales pitch. Experimental marketing is all about familiarizing potential customers with a particular brand or product with subtle marketing tactics. The marketing strategy gently directs customers towards the product, influencing them to make buying choices accordingly. Promotional staffing companies have identified that the target audience, especially the younger demographics like college students, are prone to the traditional advertisement. With the facility to record television programs, most TV viewers fast forward through ads to catch the sitcom. Moreover, the OTT (Over the Top) and premium streaming platforms provide limited exposure to an advertisement, thereby reducing thei...

With close to billion dollars as disposable income, students have become an important demographic for several industries. The following write-up tries to emphasize on three crucial points that can help the industries in having an engaging relationship with students. With close to 20 million college student in the United States today, these demographics have emerged as an influential category. Many college marketing companies believe that marketing to this group is a stepping stone towards building a lasting customer relationship. College students hold close to $ 574 billion as disposable income, making them an important demographic. As this group of millennial start their lives away from home, away from the influences of their parents or high school friends, they gain a sense of financial independence. This phenomenon gives them a chance to form loyalty towards a particular brand of their liking. According to a data collections agency, these students tend to stick to their loy...