Atlas College Marketing Group, Inc.

College students are one of the most attractive target audiences of any product. Well-played strategies can help industries in getting long-term sales and guaranteed returns. Let’s look at some of the tactics companies can apply for getting the attention of this demographic. College promotions are one of the most preferred targeted demographic for any business. Although they have limited disposable money to spend on products of their choice, still entrepreneurs try to capture their attention with out of the box marketing strategies. As per marketing experts, a college student fresh out of their home have not created a bond with a particular brand or formed well-defined brand loyalties. That means, if a company can grab the attention of these individuals early on, they are looking at a long term relationship. According to some of the popular marketing journals, approximately 19.9 million students attended college in the spring of 2018. By the next decade, the number is expected ...

Students both millennial and Generation Z are one of the most lucrative demographic for the entrepreneurs. They are setting up special promotional strategies for grabbing their attention. Let’s look into the reasons why entrepreneurs are working on grabbing the attention of college undergraduates. With the upcoming back-to-school and college season knocking at the doorsteps, most students are gearing up for their new term. Many of the pupils, belonging to either Gen Z or millennial generation, are preparing for their coming college term. Among these individuals, during their college term, many are going to make independent buying choices for the first time. Grabbing their attention can help sellers in establishing long term loyalty relationship with these potential customers. Difference between Millennial and Gen Z customers Millennial are the individuals who have reached adulthood in the early years of the 21st century. Whereas, Gen Z consists of students born after 1995, and ...

Do you have second thoughts about hiring a professional staffing agency? Let’s get this clarified because you might be missing on some of the major benefits of being involved with them. The idea of an excellent campaign and successful promotion are simply few scrolls away. The key benefits of anything lie deeper than what people make of it from the surface. It’s always important to know the other side of a plan than drawing conclusion about its added work and more than satisfactory to expensive attributes. All the promotional staffing companies have a very unique and beneficial role in assembling a successful campaign. If you still doubt the idea, take a look at some of the growing advantages. Have you heard of these staffing benefits before? Let’s break down some of the approved reasons why you must switch to professional staff for good campaigns. •    Good market standards Having a staffing company to take care of your brand promotion and other services...

To deliver an unforgettable brand experience, it is a must for any company to get dedicated promotional staffs. A great brand ambassador not only just acts as a physical extension of your company but also helps to exemplify everything what the company stands for. College marketing companies are solely dedicated to promotional staffing unlike the other creative agencies. They include activities such as sampling to corporate events, and the expected model is to have the involved participants to provide wider brand awareness through word of mouth. Staffing lies at the heart of everything a brand need to deliver who would help them to deliver everything from conception to evaluation. The companies will recruit the perfect team from across the nationwide pool of talented brand ambassadors, and set individual KPIs to attain the required goals. For college promotions, some of the most commonly included activities are sampling, sales uplift and managing the engagement rates. As an est...

While practicing the creative and client-service skills in workshops and other course-dictated forms, students learn the place of advertising and branding in the marketing mix. But to get involved in on-the-job field work is far more challenging for them until they pass out. Thanks to the different brands who are starting to look beyond the obvious strategies and are involving the colleges to find their young ambassadors. Promotional staffing companies are solely dedicated to promotional staffing unlike the other creative agencies. From sampling to corporate events, the participants involved would provide wider brand awareness campaigns. Staffing lies at the heart of everything, specially when you need to brand something new as product and services. From conception to evaluation, everything needs to taken care perfectly so that the word of mouth holds a positive vibe. The companies will recruit the perfect team from across the nationwide pool of talented brand ambassadors, and...

The college student market is massive, and organizations have taken notice for a long time now that focusing marketing efforts solely on these college campuses can help them reach out the new age customers. Using a technique commonly referred to as campus marketing, these businesses, or the marketing firms they hire, create events, contests, social media campaigns and other strategies for marketing which speak directly to the needs and wants of today’s college students and to their immediate people. Reaching future decision-makers and the future customers mean finding them in the correct environment where their thoughts, ideologies and opinions are formed. College marketing campaigns are grassroots efforts which have been shown to pay huge dividends! As this idea has gotten popular, Brand Ambassadors for promotions are also an emerging trend amongst the college students. They have great working relationships with college students and career resource centers at many of the colleges ...

College marketing companies have always gone beyond the existing strategies to make their product and services seen and reached to a larger audience. The most important ROI can be achieved through the right word-of-mouth marketing and it is still one of the most trusted tools. Campus advertising requires college marketing professionals who have a thorough understanding of what they are doing. Working with the keen students of a college marketing team can actually help you endorse the brand better. The following are the main features of a college marketing agency which are the main pillars of a proper campaign: •    Marketing strategy •    Promotional staffing •    Sporting events •    Print distribution •    Street teams •    Experiential •    Sampling •    Greek life Event marketing is a promotional strategy which usually involves face-to-face interaction bet...