Atlas College Marketing Group, Inc.

College marketing companies have always gone beyond the existing strategies to make their product and services seen and reached to a larger audience. The most important ROI can be achieved through the right word-of-mouth marketing and it is still one of the most trusted tools. Campus advertising requires college marketing professionals who have a thorough understanding of what they are doing. Working with the keen students of a college marketing team can actually help you endorse the brand better. The following are the main features of a college marketing agency which are the main pillars of a proper campaign: •    Marketing strategy •    Promotional staffing •    Sporting events •    Print distribution •    Street teams •    Experiential •    Sampling •    Greek life Event marketing is a promotional strategy which usually involves face-to-face interaction bet...

College students are easily impressionable. They can be targeted for a number of reasons and can be succeeded to become the new group of customers for a particular brand or company. As obvious as it sounds, reaching out to the college students can be profitable for most of the companies as they represent a large portion of early adopters. So, while finding college students is easy for buying a certain commodity, the hard part is getting them to pay attention and to care about what you have to offer.   Campus marketing has been proved to be an effective form of reaching out to the new age customers and here are some major strategies which can be applied to reach the millennials: •    Target and plan on-campus activities College campuses are full of fests and other stunts; so the biggest challenge is to rise above the noise. This means, free drinks and food are old methods and won’t cut much into the target group. Think of some out-of-the-box idea that would m...