Marketing to students on campuses means more than just reaching them with institutional messaging. The concept is all the more different when it involves the same students to participate in various activities for different companies to help them promote in various events. Campus marketing basically refers to the college promotions of the services, products, brands and ideas to the higher student population. It is essentially linked to the concept of marketing by students for the students. These selected students, often termed as the brand ambassadors are tasked with creating events, various interactive contests, social media campaigns and other marketing strategies that speak directly to the needs and wants of the customers. What does the companies look in Brand Ambassadors? Apart from being enthusiastic and interactive, it is important for the applicants to be aware of the brand they are promoting. It so happens that these young people hop into various such similar promotional ac...